InSun means “Human”. We are a values driven healthcare and technology advisory practice that puts humans first.

Our Values


We believe humans have a right to good quality, affordable health care.


We believe the health care system should be easy to use and simple to understand.


We believe technology should be designed to serve humanity.


We believe in living life on your own terms, no matter your health condition.

Elif Oker MD, FACEP

Dr. Elif Oker is a healthcare strategist, experienced physician, and recognized digital health expert who connects talent and ideas to deliver innovative healthcare solutions. With a 360-degree view of the healthcare ecosystem, Elif is uniquely positioned to help established organizations and industry newcomers alike fulfill the potential of technology to transform healthcare.

Prior to founding InSun, Elif held multiple senior executive positions at Blue Cross Blue Shield where she oversaw medical policy, implemented population health strategies for municipal and Fortune 500 employers, drove strategic digital health capabilities and established the building blocks of human centered design.

Early in her career, as an assistant professor at the University of Illinois (UI Health), Elif taught and practiced clinical emergency medicine and served in medical center leadership roles.

Named one of Chicago’s Notable Women in Healthcare by Crain’s, Elif mentors entrepreneurs at startup incubators MATTER and 1871 and has served as a strategic advisor to high growth companies and investors across the globe.  A trained media spokesperson and sought-after opinion leader, Elif has been featured on Bloomberg, the Discovery Channel and PBS.


Diplomate, American Board of Emergency Medicine
Fellow, American College of Emergency Physicians
Licensed Physician

Cross-functional expertise in developing data-driven strategies and building and leading integrated teams that proactively solve for challenges in healthcare and technology. Recognized opinion leader, social content creator, sought-after industry speaker, trained media and corporate spokesperson, teacher, mentor.

Mentor to 100+ high growth companies in the Americas, Europe and MENA.

Respected advisor to investors and business leaders.

Emergency Care Transitions Work Group, National Quality Forum

Patient Centered Clinical Decision Support Workgroup, RTI International

Lecturer at University of Chicago, University of Michigan and University of Illinois

Author of peer-reviewed publications in journals such as JAMA Surgery


Chicago’s Notable Women in Healthcare, Crain’s Chicago Business

Fellow, Institute of Medicine Chicago

Executive Leadership Team, American Heart Association Heart Innovation Forum

Visionary Award, Health Care Service Corporation